Vol2 Consignment
At its core, the project develops a strong visual language that blends clarity and purpose with contemporary design and brand coherence.
Client:
Mindflower
Category:
Identity, HTML/CSS
My Role:
Creative Direction
Title
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What we do in this project.
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Building the identity
The V3 logo was rebuilt around a wave forming the capital S in the wordmark, making Shebrews’ coastal identity part of the mark itself. The palette — Espresso, Oasis, Sea Salt, Tangerine, and Sand — was inspired by the specific colors of a West Coast coastal environment rather than chosen simply for cohesion.
V1 and V2 had strong strategic foundations but lacked a visual system that could fully carry the brand. V3 replaced the original typography with a more intentional combination of typefaces, creating a system that feels contemporary, approachable, and cohesive across applications.
V3 also formalized Shebrews’ commitment to ocean conservation: 10% of all profits are donated to ocean conservation, and every product or collaboration must be reef-safe and ocean-conscious. That purpose became a filter for the brand, extending beyond messaging into the products and partnerships themselves.
The Outcome
V3 transformed Shebrews from a strong concept with an underdeveloped visual identity into a brand that could communicate its full point of view. The final system brought together faith, community, coastal identity, and environmental responsibility in a way that felt cohesive rather than compartmentalized.
The project ultimately taught me that a good concept only gets you so far. V1 and V2 had the right idea — V3 is where the design finally caught up to it.
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